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Search Engine Optimization
New Trends of SEO
More and more search engines tend to look at other sites to determine your ranking.
So what can i do within my site?
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Get as many different sites in the search engine as you can.
You can see which of your site is in the search eningne. By using the e.g.(google)
"site:www.yourdomain.com yourdomain" syntax.
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All of these sites should contain a link to the sites you want to rank high. Many sites do this with a menu. Prefer includes for a menu - frames suck here the most. With a frame menu you have only one site linking to your main sites thats really bad.
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Avoid using "home" as a anchor text or something like that for sites you wan't a good ranking. If the design can't afford changing these words for linking use images. Here you can add alttext (alt="keywords") which is nearly as good as real text.
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Old Search Engine Optimization also influence your ranking so keywords in
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the metatitle <title>...</title> and
headings <h1>...</h1>
as well as an average keyword density (frequency of one keyword divided by number of words total).
here you can check it:
keyworddensity.com
keywordcount.com
will do a nice boost in ranking.
What determines the ranking in order of importance
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anchor text going to your site from the main directories.
dmoz.org yahoo.com looksmart.com
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link text from other sites.
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how you link (e.g. to your main site 'home') within your site.
If you have 2-3 domains with many sites in the search engine index.
And all link with the same link text to a site. You can go to the top without directories and links from other sites.
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Old Search Engine Optimization
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pagerank and algorithm similar to that.
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